In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also other truths concerning modern-day B2B advertising. We discuss how the buying trip is currently entirely fragmented and also the manner in which neighborhood building can assist marketers retake control of the exploratio… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other truths about modern-day B2B advertising and marketing. We discuss exactly how the purchasing trip is currently entirely fragmented and the way that area building can assist marketers retake control of the discove… Read More